I craft engaging and high-performing web experiences that push the boundaries of conventional web design. I'm passionate about good design principles, elevating user experiences, and driving business success. I lead by example, share my knowledge through mentorship, and foster a culture of excellence at work and beyond.
Skills
- Front-end web development
- Responsive web design (RWD)
- Conversion rate optimization (CRO)
- Post-production JavaScript enhancement
- CSS tooling
- A/B testing
- UI/UX design
- E-commerce
- Software development
- Graphic design
Technologies
- JavaScript (web platform, Node.js, Deno)
- CSS (preprocessors, polyfills)
- HTML (web components)
- DOM (transformation/manipulation, XPath, scraping)
- A/B testing platforms (Convert, VWO, Optimize)
- Content Management Systems (WordPress, Ruby on Rails, Joomla)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- PHP and templating languages
- Version control systems (Git)
- Project Management Software (Trello, Redmine)
Recent Experience
Senior Front-end Developer and Technical Manager @ Conversion Rate Experts
February 2019 – May 2024
- Led development on over 1,500 A/B tests for 120+ brands using client-side JavaScript, enhancing website performance, sales, and user engagement.
- Created and improved in-house tools, including Javascript bundlers, CSS preprocessors and polyfills, web components, and browser extensions, significantly enhancing development and debugging workflows.
- Collaborated closely with researchers, test designers, and e-commerce clients to strategize and implement effective conversion rate optimization (CRO) techniques.
UI/UX Designer @ Real Freedom Inc
January 2013 – November 2018
- Led UI/UX design and front-end development of realestatemogul.com, focusing on applying responsive design (RWD) principles.
- Developed and launched a dozen responsive websites, ensuring optimal user experience across various devices.
- Created and refined A/B testing pages and developed several command-line and browser-based tools to enhance developer experience.
Lead Front-end Developer @ Ballr Inc
August 2013 – October 2014
- Designed and implemented the front-end of an online fantasy sports app, integrating with a Ruby on Rails back-end.
- Pioneered advanced responsive web design (RWD) techniques for displaying data-rich layouts.
Co-founder @ Shopintoit
June 2012 – August 2014
- Co-founded and led the design for a social e-commerce platform tailored for Pinterest users.
- Managed the front-end development of a custom PHP web application and other company websites, focusing on flexible and functional user interfaces.
Lead Designer @ Spike Sales, LLC
October 2011 – April 2012
- Designed comprehensive branding, marketing, materials for CrossFit gyms.
- Developed visually compelling web graphics to enhance brand identity and customer engagement.
- Adapted designs across multiple languages and cultural contexts.
Front-end Developer @ All Roads Inc.
July 2011 – September 2011
- Developed the front-end of a personal brand assessment tool, using custom PHP to deliver a tailored user experience.
Visual Designer @ Engine Communications Inc.
February 2010 – April 2011
- Specialized in designing and developing fully custom WordPress and Joomla! themes, contributing to robust and scalable website solutions.
- Built and maintained custom CMS and e-commerce websites, enhancing client content management capabilities and online sales.
Education
Graphic Design Program @ St. Lawrence College
2006 – 2009
- Earned an Ontario College Advanced Diploma
Community Involvement
- Creating 40+ open-source plugins (including EQCSS) on npm, with 5,000+ current monthly downloads
- Publishing web development tutorials and blog posts
- Moderating online communities related to web design and development
- Recording educational videos and build interactive code demos
- Contributing to web standardization as a member of the Web Incubator Community Group (WICG)
Talks
- Caffeinated Style Sheets, FITC Web Unleashed
- The Edge of CSS, DublinCSS